|
|
|
We share our 2 million+ fans, 75,000+ members
and 20,000+ daily web visitors ...
By sharing your natural building and/or natural living
knowledge with our group members at least once per
month, and responding regularly to members' questions,
naturalhomes.org will promote your business and archive your
knowledge so readers can benefit from your expertise.
There are 10 benefits to
being a Natural Homes Expert ...
|
You get a
web page that features your portfolio of
services or products. See an example here
Sigi Koko and a description of its parts
here. |
|
|
Your page will be shared once
a year on our Facebook page [English or
Spanish],
value $100
. |
|
|
Enquires for product and service providers in our
groups (70,000+ members) are referred to the experts. |
|
|
Membership of our marketing group
where you will get FREE support on issues like social media
marketing and SEO etc. |
|
|
If you are a natural builder your
buildings will be available as a portfolio of your work
in the
Natural Homes Collection. |
Earning
EXTRA exposure
...
Natural Homes goal includes reaching out to the
mainstream with a positive message about natural living
skills. We host three Facebook
natural living groups where members share their
knowledge and skills (see some examples by Sigi Koko:
a,
b,
c,
d) and answer each other's
questions. We provide experts with extra
market reach in return for their support to the network.
This includes:
|
|
Placing your expert's thumbnail at the top
of the article stack
when we share an article in our Facebook pages. See this
example using Sigi Koko's page in this article about a
cob house in Poland. Her expert's thumbnail is at the
top of the article stack |
|
|
Including your expert's thumbnail in the
article stack so it is served randomly to all articles
in the appropriate language [English,
Spanish,
Russian] on our website. Your expert's thumbnail
(advert) will typically get around 10,000 impressions
per month. |
|
|
Provide us with content to write
an article using this
content management process and we will place your
experts's thumbnail in the article stack for 1 year giving
you about 120,000 impressions.
You will also be
added to the appropriate Pinterest album e.g.
Natural Homes Building Services. |
|
|
Publicising your expert's page in the site wide
180 x 150px advert on the top right of each page. Note,
naturalhomes.org currently gets 3-4 million page reads
per month. |
|
|
30% discount on our one-to-one
marketing, web and social media
mentoring. The service is delivered using skype. Read more about our mentoring service
and
what our customers say.
Richard |
|
"Always there with
a prompt reply to set me on the right path." |
Sarah |
|
"I am so grateful to
finally be in control of our website."
|
Kim |
|
"A font of wisdom
and knowledge, with an ever calming presence." |
Charlie |
|
"A
fantastically patient mentor who absolutely gauges when
to introduce new information." |
Robert |
|
"Patient and
astonishingly expert, he's a superb teacher." |
|
How does it work?
Once your page is live on naturalhomes.org your contributions
to the groups will be archived in your page. The more you
share your knowledge the more reach you will earn in the
network.
Become a Natural Homes Expert
|
|
|
Your expert's webpage includes your bio, work
portfolio, social media and future contributions to the network. When your
webpage is live you get a
post [4] on our Facebook
page. |
Share your knowledge and support others
|
|
|
You're an expert at what you do. When you
share knowledge by making posts in the group and answering
other's questions your contributions are saved to your
expert's page
1,2,3...
See
Sigi Koko's page. |
Your page will be publicised on our website
|
|
|
The more you contribute to the group (the
network) the more your expert's page will be publicised. Like at
[1] by adding your
page to the naturalhomes.org article
stack
. Or by placing your
page at the top of the stack
[2] when we share an article in our
Facebook pages. Or giving you a
site-wide advert [3]. |
And on our facebook pages
|
|
|
When you open an expert's page you get one post per
year on the Natural Homes Facebook page
[4] but you can earn extra
posts by contributing to the community. |
|
|
|
How do I open an Expert's Page?
There are 9 steps to become a Natural Homes Expert (the short
description) ...
|
|
Join
Talking Natural Homes (builders) or
The Kitchen Table (artisans) or
Permahome (land custodians) which ever is
appropriate. |
|
Make sure the 'About' of your Facebook profile
includes your Facebook page in the "Work and education"
section (example). |
|
Join the
Expert's Group where we manage your page.
Unless you have followed steps
1 and 2
above your request will be ignored. |
|
Create your portfolio in a Facebook page
album or a Pinterest board, one picture per service and write an
album description (example). |
|
Each picture must describe a
service or product. Ideally include a link to another album that
illustrates more examples of the service. |
|
Post your album in the group for the
administrator to check. It will be used to make the
first draft of your page |
|
The administrator will post a link to
your page in the group. This post will be used
to discuss changes, updates and issue the invoice. |
|
Comment in your page's post with all
the details we need to launch your page e.g. website, audioboom file, profile picture, service tags etc. |
|
|
|
|
Here are some of the experts ...
|
|
|
|
|
Additional details about steps 1-9 above ...
|
|
If you aren't already a member please join either
Talking Natural Homes or
The Kitchen Table or
Permahome which ever is appropriate for your
service. Why do we ask this?
We want you to contribute to the
conversations in our
groups. This actually makes good sense because it gives you
the opportunity to engage with potential customers but also to
help encourage others to adopt natural living skills. |
|
|
|
If you haven't done so already, please add your
Website or Facebook Page to your Facebook profile via 'Work
and education' and make it 'Public'
so the administrator can see your work. If the administrator
can't see your services in some way then sadly your request to
join might be ignored. Why do we ask
this? Because many people ask to join the group not
realising only artisans and builders are eligible. |
|
|
|
Join the
Natural Homes Market group. You should
post your page album
immediately otherwise you will be removed
from the group. However
you can join again later when you have the time to post. |
|
|
|
Create an album of your work in either
your Facebook page
or in a Pinterest board.
The album should contain 1
example for each service or product you want
to offer. If you are using Facebook to host your
portfolio make sure to add an album description. |
|
|
|
You need to tell us how your expert's
page should look when someone shares it in social media
e.g. Facebook, Twitter and Google+. We need three
things. They are not visible on your page but they are
used by social media:
1. A picture to illustrate your service
or product e.g. a house you've built. Here are some
tips for taking pictures of buildings.
2. The title that will be displayed under the picture,
30 characters or less.
3. The paragraph that is displayed under the title, 90
characters or less.
4. Choose if you want your Facebook page link or profile
link included after the naturalhomes.org domain.
5. The default text of the Twitter button, 100
characters or less. Note 40 characters needed for the
page URL.
|
|
The collection of details that should be
included on your page (visible to readers) are as follows: |
|
|
Page title: |
This should include your main products
or services and your base country. See
Earthen Built's page. Try to word this to include
important search terms to improve your SEO (search
engine optimisation). The page title is a 'header' important
for SEO. |
|
Page sub-title: |
This begins with your company name
followed by your location and the region you serve. You
may use the
UN List to identify the correct region. The
sub-title is a header still important for SEO but less
than the title. |
|
Buttons: |
You can have up to six buttons above
your profile picture. We recommend you include
either an audio or a video welcome as one of your
collection. The buttons available are:
|
|
Your internet site e.g. your
website and/or Facebook page |
|
|
|
|
|
Your website or Facebook events |
|
|
|
|
|
Your
audioboom welcome message
or video welcome message |
|
|
|
|
|
Your preferred social media
profile |
|
or |
|
|
|
Your shop, either on your
website or a 3rd party provider like |
|
or |
|
|
|
|
|
|
Picture: |
This is your picture or your team
picture if you are a company. This
picture is visible in the page. A caption of your name
and the month your page was established will be written
above the picture. After the date you will see three
dots "...". These are a
link to your post in the Expert's Group where you
can specify updates for the page. |
|
Bio: |
Some words about you and your company. |
|
Services: |
A paragraph that describes the services
and products you offer. |
|
Links: |
A collection of other media either video
and/or audio. These will include links to the
contributions you have made to the group where the post
has triggered a lively conversation with members. |
|
Our criteria for being a Natural Homes
Expert ...Natural Homes is a not-for-profit organisation
that redresses the marketing balance between sustainable and
unsustainable businesses by providing environmentally ethical, but
often less profitable, natural builders, crafts people and
environmental organisations with access to a
mainstream audience. We support three main
categories of providers. |
|
|
Natural Builders and Natural
Materials Suppliers
If you are a natural builder using
materials and techniques such as straw bale, cob, adobe,
traditional timber framing, cordwood etc. then you are
eligible to be an expert. Step 1 of the
joining
procedure asks you to join one of our Facebook groups in
which case
Talking Natural Homes is the right group for you. |
|
Natural Material Artisans
If you are an artisan using natural materials to make
utilitarian products then you are eligible to become a
Natural Homes Expert. Step 1 of the joining procedure asks you to
join one of our Facebook groups in which case
The Kitchen Table is the right group to join. Included in
this group are providers such as greenwood chair makers,
artisans using traditional skills such as hand made
quilts, tatters,
basket weavers, book binders, wooden and clay toy makers etc.
It also includes specialist tool makers for artisans
such a carving axes. |
|
Homestead and Permaculture Service Providers
If you are an organisation or company helping others to
live naturally then you are eligible to become a Natural
Homes Expert. Step 1 of the joining procedure asks you to join
one of our Facebook groups in which case
Permahome will be the right group to join.
Included in this group are providers such as seed saving
organisations, health practitioners, feng shui experts
etc. |
|
|
|
|
|
|
|
|
|
|
|